Archives for July 2014

A Rural System Case Study: The Morel Mushroom Forest System

Rural System, Inc., the forming enterprise, plans to work with simple and complex systems. Understanding and managing natural systems based on the best available knowledge can lead to improvements in the benefits had from the system. In this case, by understanding the system in which morel mushrooms are best propagated, land managers are able to manage the system to obtain more morel mushrooms in a given season.

morel forestEcology is the study of plants and animals and their relations to each other and their environment. Thus, ecology is the study of almost everything in rural areas. That’s what ecologists have to examine, and some as those within Rural System try to use the results of such studies to improve human conditions or prevent them from worsening. [Read more…]

On the Effects of Mobile Phones on Poverty in Africa

It may come as a surprise that mobile phones are increasingly becoming a commonplace investment in households throughout the developing world. India and Africa have been particularly targeted. Phone manufacturers worldwide are competing to flood African markets with their products, banking on the prediction that the African market for smartphones will double in the next four years. Africa is second only to Asia in number of subscribers, and its mobile penetration rate is the highest in the world.
Rural System visiting UgandaPhoto taken by Risa Pesapane, project director of Rural System, during the Rural System visit to Uganda in 2013. [Read more…]

Rural System’s Bag ‘n’ Brag App for Hunters Featured in Roanoke Times

We are delighted that Jacob Demmitt of the Roanoke Times featured Rural System’s Bag ‘n’ Brag app for social hunters in an article originally published in The Roanoke Times, available here. To prepare for the article, Jacob Demmitt also participated in a lovely photoshoot with photographer Matt Gentry.Rural System Bag 'n' Brag photoshoot with Matt Gentry

We are  a company that creates tools for modern ecological management, and much of what we do involves making those tools available to the public. Bag ‘n’ Brag seamlessly integrates a tool with entertainment by including both a scoring and a social component. [Read more…]

How Does Rural System Propose to Make Money?

Our staff is often asked, “How does Rural System make money?” Recently a reader also sent us the following question about the profits reaped by the community:

 “I understand [Rural System, Inc.] to be a system of land management that generates profit, both for the people who live in rural areas and for absentee landowners. What I’m less clear about is exactly how it does that.”

We’re happy to answer these questions! There are many layers to how our company proposes to achieve “profit” and we’ve touched on aspects of economies of scale, groups, reduced waste, reasonable expectations, and what we offer the landowner. But the real key to Rural System’s success can actually be understood not as profit per se, but as savings. The profit ceiling may not change much if at all, but the profit margin is wider because costs have decreased – the idea behind “lean manufacturing” practices. Thus, more money is conserved within the company and invested in the community. [Read more…]